ACC's bins along Venice Beach in California
The beach is a fundamental part of California’s identity with millions of residents and vacationers enjoying the coastline each year. In addition to sunscreen and beach mats, those visitors bring with them items such as plastic water bottles that if not recycled or properly discarded can end up as litter. To help make sure that more recycling opportunities exist, the plastic industries of the American Chemistry Council (ACC) decided to partner with Adopt-A-Beach to provide on-the-go recycling on several of our state’s beaches.
Through our partnership we have supported efforts to keep our beaches clean by sponsoring 325 bins in three popular Los Angeles area beach locations: Point Dume, Zuma and Venice beaches. Recently, AAB conducted bin measurements on all three beaches, on a single day, to find out just how much plastic material is being diverted from the waste stream.
And, as you can see nearly 1,000 lbs of plastic material once discarded is now being recycled:
- April – 216.50 lbs
- June – 335 lbs
- July – 294 lbs
This program is an extension of the “Plastics. Too Valuable to Waste. Recycle.SM” campaign, which started in 2007. Working with Keep California Beautiful (KCB) and the California Department of Parks and Recreation (State Parks), ACC has placed—and the partnership continues to maintain – nearly 700 recycling bins and signage on various State Parks beaches in San Luis Obispo, Los Angeles, San Diego, Monterey and Santa Cruz. And the program continues to expand.
The next time you visit the beach, look for these new recycling bins so that we can all do our part for the environment.
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Tags: Adopt-a-Beach, California Recycling, Plastic Bottle Recycling, Public-Private Partnerships