Posts Tagged ‘Keep California Beautiful’

Celebrating Earth Day 2011

Wednesday, April 27th, 2011

This year’s Earth Day events were the busiest yet, with everything from water bottle bowling (yes, really) to an art contest.  And ACC was fortunate to be part of them all.

We got a jump start on our Earth Day celebrations with the students of LA’s BEST. At Grape Elementary School in Los Angeles, we hit the playground and marked the day with games that incorporated recyclable “equipment” the students brought in from home. Take a look at the photos to see what I mean!

It was the perfect way to creatively underscore just how easy it is to reduce, reuse and recycle and continue the Go H2O! challenge. It was so much fun, in fact, that some of the students pulled out their drums for an impromptu performance.

A few days later, we gathered with Keep California Beautiful and our other partners to launch our statewide plans for the Great American Cleanup. As always, we’ll be out in full force throughout the year collecting litter and recycling aluminum, glass, plastic, paper and other materials – but the focus for 2011 is on electronic waste (e-waste) collection.

Californians pride themselves on being ahead of the curve with their electronics – and with good reason.  But it’s also important to remember much of our electronic equipment can and should be recycled. You might even be surprised to learn that thirteen McDonald’s restaurants throughout the state are providing receptacles for e-waste.

This year’s kickoff event also provided the opportunity for us to display the winning art pieces from the “Junk and Gunk” art contest.  “Waste Not, Want Not” trophies were awarded to students from Arvin Union School District and Santa Barbara Home Based Partnership, who won their divisions of the Waste Minimization competition during the 2010 California K-12 Schools Recycling Challenge.  See for yourself how impressive the creativity of California high school students has proven to be again this year.

For us here at ACC, every day is Earth Day as our member companies and their employees strive to reduce, reuse and recycle not only the products we manufacture, but the products we use every day.  Join us!

Tackling Marine Debris in 2011

Thursday, January 13th, 2011

Casting nets during the Plankton & Plastic Surveys of U.S. Ocean Waters

Marine debris is a topic that’s been in the news a lot lately, as researchers continue to learn more about the nature and extent of this problem.  Although it’s not currently possible to precisely quantify the amount and exact location of the worst concentrations, we can all agree that litter – including plastics – does not belong in the ocean.   Most researchers do agree that most marine debris starts out as land-based litter.   Human behavior created the problem and human behavior can solve it.  That’s why plastic makers are partnering with governments, academics and NGOs to support plastics recycling and to launch anti-littering education programs.  And, we’re especially looking forward to participating in the upcoming 5th International Marine Debris Conference (5IMDC) this spring.

5IMDC presents a tremendous opportunity to deepen our understanding, meet with researchers and other experts, talk about best practices, and find new ways to work together on real solutions.  Some of the things we look forward to sharing include successes we’ve had with public-private partnerships in California.  For example, for the past three years we have worked in California (including with Keep California Beautiful, California State Parks, Caltrans and the City of Woodland) to place nearly 700 recycle bins throughout the state.  Those bins diverted over 45 tons of plastic and over 105 tons of other recyclable materials from the waste stream, and importantly, prevented them from entering the marine environment as litter. 

More recently we expanded our efforts  with a Los Angeles area after school program provider (LA’s BEST) to continue a recycling education program that teaches kids the importance of reusing and recycling.  Over the past two years we’ve reached more than 27,000 children in the Los Angeles area.  And, last year, we worked with the Southern California Youth Soccer League, The Los Angeles Galaxy and the Sports Authority on a recycling collection program that engaged 400 young soccer players.  Armed with large plastic bags and a quick lesson on what they could collect for recycling, these amazing kids collected and recycled more than 3,156 pounds of items, including 1,695 pounds of plastics, during a 7 week challenge.  Many of the organization’s coaches and parents now tell us that the education has taken root and the kids have begun integrating recycling into their daily lives.

These successes show us that, when we work together, we can create change. 

All of us can help make a difference by making sure plastic doesn’t get in the ocean in the first place.  With thoughtful programs, more on-the-go recycling options, tough litter abatement laws, well-run municipal recycling and waste management systems, and behavioral changes, we can help keep plastics (and other materials) out of our waste stream, off our beaches and away from our oceans.  Changing behavior – and making it easier to recycle – are the best ways to help preserve our environment for future generations.

They Shoot – They Score! Recycle Goal!

Thursday, December 2nd, 2010

The following is a guest post by Kristen Smith, Fundraising Manager of the Canyon Panther Soccer Academy.

Members of the Canyon Panther Soccer Academy

As many parents of youth athletes know, fundraising for our children’s sporting careers is not always easy. We constantly find ourselves pushing candy and calendars and raffle tickets on to our family and friends. We work snack bars at tournaments and during league games to raise funds as well. It’s all a labor of love.

That sort of fundraising goes one direction – to the kids. Really that’s what matters the most. It’s not often, though, that we find a fundraising opportunity that not only benefits the community but also sends a strong, positive message to our children.

When I first learned about Recycle.Goal. I honestly thought it was too good to be true. All the teams had to do was recycle? And by participating they received gift cards to Sports Authority? After speaking with a program representative, I was sold.

Our players started recycling immediately. Motivated by the grand prize of a trip to a LA Galaxy event, they found opportunities to recycle everywhere from their homes and neighborhoods to the field. From a parent’s perspective, it was easy. In the end, our players were so proud to have recycled more than 200 pounds of material and kept their environment a little cleaner.

Thank you to all the partners – American Chemistry Council, Sports Authority, LA Galaxy and Keep California Beautiful. Canyon PSA was proud to be part of the inaugural Recycle.Goal. competition.

Recycle. Goal!

Friday, October 15th, 2010

I was recently in San Bernardino with Senator Gloria Negrete McLeod to officially kick off an exciting new program for the Too Valuable to WasteSM campaign called Recycle.  Goal. We’ve teamed up with the Alliance Futbol Club, Diamond Bar Soccer League, Los Angeles Galaxy, Sports Authority and Keep California Beautiful to develop a new “competition” among youth soccer players aimed at preventing litter through increased recycling. “Recycle. Goal.” is a competition that awards $1,000 Sports Authority gift cards to teams who recycle at least 10 pounds of plastic.  The lucky team that recycles the most plastic will get free tickets to an upcoming Los Angeles Galaxy game.

Many of the plastics collected by these teams will be used to create second-generation products ranging from fleece jackets and detergent containers to carpeting and composite lumber for outdoor decking.  Some of the plastics collected will even be used to make professional soccer jerseys, just like the ones that were designed for the World Cup this summer (you can read Tim’s post about that here. “Recycle. Goal.” will also help prevent litter from ending up on our streets and in our waterways by rewarding teams for recycling.  One of the great things about this program is that it reminds us we all have the same goal:  to keep our environment and our cities clean so future generations—and soccer players—can enjoy them.

Multi-agency Partnerships Help Clean Up California’s Highways

Friday, July 9th, 2010

The following is a guest post by Collin Jones, Legislative Director, California Department of Transportation District 5. 

Caltrans District 5 was very pleased to participate in the recent news conference in San Luis Obispo to promote recycling and encourage the public not to litter when taking to the highway.  Our partnership with Keep California Beautiful and the American Chemistry Council made it a great event.

Placing recycling containers at various rest areas is an important step in reducing litter that ends up on roadways and in landfills.

Caltrans takes pride in these multi-agency partnerships while continuing our own effort to prevent litter on the state highway system.  The Caltrans Adopt-A-Highway Program provides an avenue for individuals, organizations and businesses to help maintain sections of roadside in California. Groups have the option to participate as volunteers or to hire a maintenance service provider to perform the work on their behalf.  The Adopt-A-Highway Program, which began in 1989, has involved more than 120,000 Californians who have cleaned and enhanced more than 15,000 shoulder-miles of highway roadside. 

Caltrans maintenance workers have the task of making sure that our state highways are free from litter.  The Caltrans Division of Maintenance has spent about $50 million on litter removal.  Our highway workers on a daily basis see the effects of litter, roads covered in cigarette butts, fast food wrappers, soda and coffee cups. Many of these items are harmful to our waterways such as lakes, rivers and beaches.

Caltrans is also very proud of its Don’t Trash California Campaign which uses a comprehensive, multicultural approach to target primary offenders of highway littering, as well as the general public to create a social mindset that California does not tolerate polluting of our freeways and highways.  This campaign includes proven strategies, including media advocacy, special events, partnerships, paid media and community outreach to raise the level of awareness of the effects of littering and encourage the public to avoid littering.

Public-Private Partnerships Continues in Woodland

Friday, May 7th, 2010

We’re pleased to announce that 11 more recycling bins have been added to Pioneer Park, Woodside Park, Freeman Park, Crawford Park, Ferns Park, Camarena Field, Pedroia Field and the Community & Senior Center parks in the city of Woodland. These new bins, together with the 13 bins our partnership with the City of Woodland, Keep California Beautiful, PG&E and the Yocha Dehe Wintun Nation installed last fall, brings us more than halfway to our goal of installing 40 permanent bins across the city. 

 The effort of our partnership  to increase access to recycling in city parks in Woodland is open to other businesses that are interested in the opportunity to participate by sponsoring bins to place in additional parks. If your business is interested, let us know in the comments below and we’ll contact you.

So next time you step out for a stroll or take your kids to the local park in Woodland, look for the new recycle bins and remember to be an example for the next generation by recycling.

Water Bottle Bowling and Other Ways We Celebrated Earth Day 2010

Monday, May 3rd, 2010

As I mentioned a few posts ago , we put together “Go H20!” Recycling Festivals at 91 LA’s BEST sites for students to test their recycling knowledge and have some fun celebrating Earth Day. It was a huge hit with over 15,000 students in the Los Angeles area and the kids had a great time practicing their bowling and juggling skills. Take a look at the pictures to see for yourself—the smiles on the faces of the kids is a great testament to the fact that learning combined with fun can make for positive results. If you’re looking for engaging and educational ways to teach your kids about recycling, feel free to try some of the games in this toolkit and host your own Recycling Festivals. Be sure to let us know how they go in the comments section!

Teaming Up to Clean Up

Thursday, April 22nd, 2010

The following is a guest post by Christine Flowers, Executive Director of Keep California Beautiful

Earth Day began on April 22, 1970. In the decades since, this event has spread across the globe with thousands of events in almost 200 countries.

Meanwhile, my organization, Keep California Beautiful, continues to do its part every day by working with a variety of partners to support a wide range of efforts to reduce, reuse, recycle and clean up our communities.

Our strong partnerships are the key to what we do. For example, almost three years ago, KCB teamed up with California State Parks and the American Chemistry Council (ACC) to begin a partnership that placed and continues to maintain more than 500 seasonal and permanent recycling bins at more than 20 key beaches along California’s coast. And the partnerships keep growing. KCB is currently working with Caltrans and ACC to place and maintain recycling bins at some of California’s busiest rest stops. The first batch of recycling bins was installed at the H. Dana Bowers Rest Area/Vista Point near San Francisco.

KCB, Caltrans and ACC are teaming up again today—this time to launch the Great American Cleanup™ in California. While the announcement is taking place in Sacramento, the “Clean Up” is actually a series of beautification projects and other activities taking place throughout California. This is the 40th birthday of Earth Day, and we plan to celebrate it big.

Partnerships Work for the Environment

Friday, April 9th, 2010

Guest post by Barbara Long, Vice President Government Relations and Special Projects, Aquarium of the Pacific

 At Aquarium of the Pacific, we have one major goal: to empower our visitors with the knowledge to make a difference on the most pressing issues affecting our ocean planet. As Southern California’s largest aquarium and the fourth largest aquarium in the nation, we take our goal very seriously.

In fact, our mission is to instill a sense of wonder, respect and stewardship for the Pacific Ocean, its inhabitants and ecosystems. We can’t do it alone, especially in this economy, when resources are limited.

Another key part of our mission is to create the first aquarium—and perhaps the first institution in the world—dedicated to conserving and building natural capital (nature and nature’s services) by building social capital (the interactions between and among peoples), which is why it’s so important for us to build and maintain partnerships.

For example, we recently expanded our partnership with the American Chemistry Council (ACC) to provide recycling bins for our visitors. This is an extension of an alliance that began in November, 2008, with the opening of Our Watersheds: Pathway to the Pacific. ACC is a sponsor of this exhibit, which gives aquarium-goers the opportunity to learn more about our local watersheds and what we each can do to protect them.

Recycling is an integral part of protecting these “pathways” because too often readily recyclable materials end up as litter, and these items – plastic, cans, glass, etc.—belong in a recycling bin. The eight new containers are brightly decorated and feature messages and reminders to our visitors about the value of recycling and its effect on conservation.

With 1.5 million annual visitors, including 170,000 school children, we are confident that these receptacles will have a positive and long-lasting effect on our patrons, to not only recycle at the aquarium, but to recycle at home, at school and on the go.

Our partners and sponsors come from all walks of life because, ultimately, we’re all committed to the same thing: protecting the Pacific Ocean and its marine life through a variety of means, including recycling.

The Aquarium and our various partners understand that we must all work together to protect the earth and our oceans, when funds, friends and assistance are tough to come by. We encourage all Californians to do the same. Make sure you’re part of the solution, and help us meet our goal of protecting our oceans and waterways.

We Ask Sacramento: “Got Your Bags?”

Saturday, September 19th, 2009

 

 

Dianna Poggetto, American River Parkway Foundation; Salim Bana, Hilex Poly; Margo Reid Brown, CIWMB, Christine Flowers-Ewing, Keep California Beautiful; Council Member Steve Cohn, City of Sacramento; Darrell Costello, Roplast; Alta Tura, Sacramento Area Creeks Foundation; Tim Shestek, American Chemistry Council

Dianna Poggetto, American River Parkway Foundation; Salim Bana, Hilex Poly; Margo Reid Brown, CIWMB, Christine Flowers-Ewing, Keep California Beautiful; Council Member Steve Cohn, City of Sacramento; Darrell Costello, Roplast; Alta Tura, Sacramento Area Creeks Foundation; Tim Shestek, American Chemistry Council

  

Yesterday at a Savemart Supermarket in Sacramento, ACC kicked off the second of four launch events as a partner in the “Got Your Bags?” campaign. As a part of our second launch event, partners gathered to celebrate the Sacramento leg of the event with Sacramento City Councilmember Steve Cohn.

At this event we distributed nearly 200 plastic bag holders to supermarket shoppers, making it easier for consumers to store all of their plastic bags in one place for reuse or until they can bring them back to the store for recycling.

In addition to our other campaign partners, we were also joined by Salim Bana of HilexPoly, one of the largest closed-loop plastic bag recycling companies in the United States. Located in North Vernon, Indiana, HilexPoly takes plastic bags, melts them down and turns them into new recycled bags!

We are looking forward to kicking off the campaign in Los Angeles and San Diego with our Southern California partner, Albertsons grocery stores, in late 2009.

ACC and the League of California Cities

Friday, September 18th, 2009

I had the pleasure of visiting the League of California Cities Conference this week in San Jose. We had a booth in the exhibition hall where we talked to countless city representatives about their desire to improve upon and expand their recycling programs. We were joined by Christine-Flowers Ewing of Keep California Beautiful, who was there to help promote the “Got Your Bags?” awareness campaign. “Got Your Bags?” is a public outreach and educational program aimed at increasing recycling of plastic bags in California as well as shoppers’ use of reusable bags. You can learn more about “Got Your Bags?” here: http://keepcaliforniabeautiful.com/pdf/GotYourBags.pdf.

After a busy few days in San Jose, one thing was abundantly clear: people want to recycle more.  One easy way to recycle more of the plastics you use is to make sure you know all of the plastics that can be recycled in your area. It’s always best to check with your municipality to see what they recycle. Most municipalities post a list of recyclable items on their websites.

Virtually all curbside programs recycle plastic bottles, and grocery stores throughout the State collect plastic bags and wraps. Here is a quick list of all of the things that you can recycle with your plastic bottles and plastic bags (http://www.plasticsinfo.org/s_plasticsinfo/sec_level4_wrap.asp?CID=524&DID=8809).

“Got Your Bags?” Launches in San Jose

Saturday, August 1st, 2009

Yesterday at a Lucky Supermarket in San Jose, ACC helped launch the “Got Your Bags?” campaign, a partnership between Keep California Beautiful, Save Mart supermarkets, the California Integrated Waste Management Board (CIWMB) and others to encourage Californians to reduce, reuse and recycle their carry-out shopping bags. Joining the launch were San Jose City Councilmembers Ash Kalra and Kansen Chu.

“Got Your Bags?” partners include: Chris Peck, CIWMB; Council Member Ash Kalra, City of San Jose; Christine Flowers-Ewing, Keep California Beautiful; Kansen Chu, City of San Jose; Alicia Rockwell, Savemart Supermarkets; Tim Shestek, American Chemistry Council.

California state law (AB 2449) requires grocery stores and pharmacies with more than 10,000 square feet of retail space to provide bins for the collection and recycling of plastic shopping bags.  Yet research shows that consumer awareness remains low, and shoppers often forget to bring their bags back to the store.  The same holds true for reusable bags.  Creating and implementing public education campaigns like this will help reduce waste, litter and marine debris.

Next time you visit the grocery store, don’t forget to bring back your plastic bags for recycling.  In the meantime, you can  reuse them around the house as to carry lunches or store small items . Remember, plastics are too valuable to waste!